During the seven years she spent as a producer with agency Riester-Robb, Phoenix, Louise Parker enjoyed every aspect of spot…
Browsing: Feature
The confluence of advertisers seeking a patina of hipness through cutting edge music in their commercials and unknown bands—who make…
For SHOOT’s spring music and sound design issue, the top three picks point to the significance of a good piece…
Including an elaborate song-and-dance number in a commercial is not a new thing. The Gap did it in the late…
In "Licensing Issues" music shops focused on original tunes for spots talk about why they’ve ventured into the licensing arena.…
The Top Ten Chart includes credits from the music and sound design house, the agency and the production company for…
Saturn’s "Sheet Metal" has been lauded as one of the most innovative car spots in recent years. The ad depicts…
The concept of a car inspiring a passion for driving is not a particularly original idea—in fact, it’s as well…
For this week’s special report on production companies, SHOOT surveyed agency producers, heads of production, creatives and executives at production…
Branded content—what one agency creative calls "glorified product placement"—is the topic du jour in the advertising community these days. But…