- Tuesday, Aug. 22, 2017
- EL SEGUNDO, Calif.
Yumi Prentice has been appointed president and managing partner of independent creative ad agency David&Goliath (D&G), reporting directly to founder and chairman David Angelo. Prentice officially starts her new role on September 5, replacing D&G president Brian Dunbar who left the shop in June to pursue his own venture.
With expertise in global, integrated and digital marketing, Prentice will be responsible for introducing new modes of collaboration that facilitate agency growth and digital integration. Prior to joining D&G, Prentice was founder/principal at Silicon Valley-based Manila Envelope Consulting, helping start-up and Fortune 500 leaders at critical inflection points define their organizations’ brand, messaging and go-to-market strategies. Before that, Prentice spent over four years as SVP, managing director at T3’s San Francisco office, and held senior roles at WPP agencies including Grey San Francisco and JWT Asia (Bangkok and Singapore). Over the course of her career, she has led geographically and functionally matrixed agency collaborations and has overseen global, regional and national initiatives for clients such as Hotwire, Microsoft, Nokia, Charles Schwab and Unilever. Having lived and worked in three continents, Prentice has made a life of connecting with people from all corners of the world, and a career of helping brands do the same.
“As we continue our quest towards being a fully integrated purpose-driven agency, we wanted to find someone who embodies purpose-driven values and is highly proficient in digital and CRM strategies. Yumi’s extensive integrated marketing experience, consulting expertise and entrepreneurial mindset make her the perfect person to help take our agency to the next level,” said Angelo.
Prentice related, “I’m thrilled to be working with an agency that lives and breathes its Brave philosophy and purpose-driven culture 24/7. This mindset redefines what ‘great work’ is--work that makes a material difference to the brands, businesses and people that touch it. In many ways, it feels like I’ve finally come home.”
D&G's current clients include Kia Motors, California Lottery, Jack in the Box, New Amsterdam Vodka, popchips, VIZIO, Universal Studios Hollywood, Homeboy Industries, Covenant House and IAVA (Iraq and Afghanistan Veterans of America)