Sunday, February 18, 2018
  • Friday, Feb. 14, 2003
Y&R Takes Advertising Vehicle For A Musical Spin

Last November, Sony Electronics and agency partner Young & Rubicam (Y&R), New York, finished "The Trip," a :60 targeting an older demographic group called "Zoomers" (SHOOT, 11/29/02, p. 12). As defined by U.S. News & World Report, the Zoomer group is a subset of the baby boomers...

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