Tuesday, October 25, 2016
  • Friday, Feb. 22, 2002
Y&R Salutes Originals

Most people like to think of themselves as originals.

While this may sound like a Yogi Berra quote, it was, in fact, the ironic truth faced by the creative team at Young & Rubicam (Y&R), New York, as it wrote the lyrics for a new, music-driven Dr Pepper campaign celebrating...

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