Sunday, October 23, 2016
  • Wednesday, May. 2, 2012
YouTube's Upfront Approach To Advertisers Features New Channels, Promotion Pledge
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In a flashy presentation to advertisers, YouTube promoted its new channels of original programming, while pledging to spend $200 million to help market them.

That's roughly twice what the Google Inc.-owned video site has spent launching some 100 channels of niche-oriented programming...

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