Wednesday, October 26, 2016
  • Sunday, Aug. 2, 2015
WPP's Martin Sorrell Advises Olympics Committee To Focus More On Mobile, Online
  • KUALA LUMPUR, Malaysia (AP)
  • --

A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.

And the once futuristic-sounding technology of virtual reality will likely be part of...

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