Tuesday, October 25, 2016
  • Friday, Feb. 1, 2002
A Winter Wonder-Land: Olympics Spot Strategy

The numbers are in. And they've already broken through the snow-covered roof, as ad time on the Winter Olympics has proven to be a commodity at least rivaling—if not in some respects surpassing— even that for the coveted Super Bowl. Reports are that NBC is on the way to achieving its goal of...

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