Sunday, February 25, 2018
  • Friday, Jan. 25, 2002
Will "Prevent Offense" Mark Super Bowl Spot Strategy?

Pre-game hype aside, Super Bowl XXXVI in New Orleans could prove to be one of the ad industry's most challenging match-ups—and we're not talking cola wars or the automobile that generates the most buzz. This time around, the challenge is industry wide, cutting across all ad product categories...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.