Monday, October 24, 2016
  • Friday, Jan. 25, 2002
Will "Prevent Offense" Mark Super Bowl Spot Strategy?

Pre-game hype aside, Super Bowl XXXVI in New Orleans could prove to be one of the ad industry's most challenging match-ups—and we're not talking cola wars or the automobile that generates the most buzz. This time around, the challenge is industry wide, cutting across all ad product categories...

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