Saturday, October 22, 2016
  • Sunday, Mar. 4, 2012
What's Exactly Riding On A $150 Million Strategic Marketing Campaign?
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It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash.

Tide Pods are palm-size, liquid detergent-filled tablets that are designed to be tossed in the...

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