• Friday, Oct. 13, 2006
Weather Channel Launches Broadband Site On Global Warming; Toyota Is Debut Advertiser

Global warming is such a crucial issue that The Weather Channel has taken a two-tiered approach, launching a new television show called Climate Code (Sundays at 5 p.m.) and a broadband Web site One Degree earlier this month.
    "They are two separate products that address distinct niches....

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