Sunday, October 23, 2016
  • Thursday, Jan. 12, 2012
Volkswagen Marketing Exec Credits Super Bowl Spot With Helping To Spark Success In U.S.
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Volkswagen AG's U.S. sales surged 26 percent last year, boosted by new products and an aggressive marketing campaign that included a memorable Super Bowl commercial with a pint-sized Darth Vader.

Tim Mahoney, the German automaker's top product and marketing executive for the United...

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