Video Ad Spending Grows Amidst Consumer Dissatisfaction About Viewing Ads
eMarketer projects online video ad spending to jump from $775 million this year to $1.3 billion in 2008 and $4.3 billion by 2011. But it questions whether the ads will work because 77.5 percent of viewers find them intrusive and 62 percent say they disrupt their web surfing, according to a...
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