Sunday, October 23, 2016
  • Wednesday, Oct. 27, 2010
Use of 15-second Spots Has Jumped More Than 70 Percent In Five Years
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And now, a word from our sponsors. A very brief word.
    TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago.

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