Friday, October 28, 2016
  • Sunday, Oct. 6, 2013
Twitter, TV Ad Community Tune Into Each Other Ahead of Company's IPO
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People don't just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales — and advertisers and networks are taking note.

Examples of Twitter's influence abound. The recent finale of "Breaking Bad...

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