• Friday, Dec. 1, 2006
TV Spot Tally Decreases In AAAA Survey, Marks Shift
  • NEW YORK
  • --

The central focus of the American Association of Advertising Agencies' (AAAA) annual Television Production Cost Survey-which is in its 19th year-has traditionally been the average cost to produce a 30-second TV commercial. But now that finding has to share the marquee with another...

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