- Thursday, Sep. 21, 2017
- LOS ANGELES
Executive producer Tracy Mays has launched The Bigger Picture, a shop with a directorial roster consisting of John Singleton, Lenny Dorfman, Amir Mokri, Bruno Ilgoti and Ryan Travis. Dorfman was most recently with Hungry Man while the other four directors had most recently been repped by the since shuttered @LArge, which is also the former roost of Mays.
Mays has extensive production experience, having been a founder of @LArge and prior to that an EP at The Sweet Shop. She has also worked at leading production companies including MJZ, Smuggler and Anonymous Content. Mays continues to serve as an AICP/West board member.
The talent lineup at The Bigger Picture includes directors with a keen eye for concept development who work on projects for all screens and move fluidly among branded content, commercials, TV series, features, fashion editorial and music videos. Director Singleton (Snowfall, Billions, American Crime Story, Boyz n the Hood) lends his astute perspective and narrative acumen to advertising projects including last year’s collaboration with Mays for AECOM’s “Surfer,” Mokri is a visual stylist who helped shape the look and feel of feature blockbusters as the DP for Transformers, Man of Steel, Fast and Furious, and applies this same point of view to such advertising projects as Athene’s “Be Brave” produced in collaboration with Mays. The versatile Dorfman is known as a well-rounded emotional storyteller whose work has garnered Cannes Gold Lions and BTAA Gold and Silver Arrows. In addition to directing domestic and global campaigns for leading brands and agencies, Dorfman has for the last couple of years been working on long-form projects, with several scripts in development, and a short entitled Bring Back the Cat which won the LA IndieFest in 2016.
Rounding out The Bigger Picture roster are fashion/music/beauty director Bruno Ilgoti, whose fashion-driven music videos and campaigns has received over a billion views collectively, and Ryan Travis, known for uniting high profile brands and compelling narratives with tie ins to leading entertainment offerings, from feature films to the Super Bowl, and more.
“My refrain,” said Mays, “is that we have shattered the box of typical production processes because we acknowledge that today nothing is typical. It is a time of inventiveness and expanded needs, in an on-demand world. We understand what our clients are looking to do, and the realities they face. Our mission is to be there along the way, with efficiency, creativity and an openness to develop and deliver so that we serve The Bigger Picture.”