Wednesday, October 26, 2016
  • Friday, Jan. 24, 2014
Top Spot: Steve Ayson, W+K Combine Mothers, Stalking and Music To Make “Momsong”

It’s hard on some mothers to watch their sons go from boys to men as we see in a gloriously twisted Old Spice commercial titled “Momsong” that was created by Wieden+Kennedy, Portland, and directed by Steve Ayson of MJZ.

In the spot, young men—irresistible to women thanks to Old Spice Re-...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.