Sunday, January 21, 2018
  • Thursday, Feb. 2, 2017
Top Gunns: BBDO, adam&eveDDB, O Positive, Director David Shane
Director David Shane of O Positive
  • LONDON
  • --

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarizing the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests. 

BBDO was the most awarded agency network in the world. London’s adam&eveDDB was the most awarded ad agency. O Positive was the most awarded production company. And O Positive's David Shane was the most awarded director.

Here’s a sampling of top three rankings (including tie scores) in varied categories
 
Most Awarded Campaigns Across All Gunn Report Media 2016 
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016
1 Loterias y Apuestas del Estado, ‘Justino - Night Shift’, Leo Burnett (Madrid)
2 Currys PC World, ‘Spare The Act - Laptop’, AMV BBDO (London)
3= Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)
3= John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)
3= Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg) 

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016
1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)
3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)

Most Awarded All Gunns Blazing in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2= DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)
2= REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco) 
 
Most Awarded Agencies in the World 2015
1 adam&eveDDB (London)
2 Colenso BBDO (Auckland)
3= AlmapBBDO (São Paulo)
3= Y&R New Zealand (Auckland) 

Most Awarded Networks in the World 2016
1 BBDO
2 McCann
3 Leo Burnett

Most Awarded Countries in the World 2016
1 USA
2 UK
3 Australia
 
Most Awarded Advertisers in the World 2016
1 Samsung
2 Burger King
3 Volkswagen
 
Most Awarded Production Companies in the World 2016
1 O Positive Films (New York, Santa Monica)
2 Landia (Buenos Aires, Los Angeles, Madrid)
3 Blink Productions (London)

Most Awarded Directors in the World 2016
1 David Shane (UK/US)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)

Emma Wilkie, managing director of The Gunn Report, said, “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we’ve seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.” 

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