Friday, October 21, 2016
  • Friday, May. 28, 2004
TiVo Fine-Tuning Its Spot Strategy

TiVo says its users skip about half of all primetime television commercials. Nevertheless, TiVo thinks of itself as the advertiser's best friend and not the mortal enemy some have made it out to be.

"It's a delicious irony," TiVo president Mary Yudkovitz said while recently hosting an...

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