Saturday, October 22, 2016
  • Friday, Aug. 1, 2003
TBWA/Chiat/Day Talks Tough For Nissan

It isn't easy to stand out in the world of truck advertising. "The irony of the truck market is that everybody has the exact same positioning: 'We've got a tough truck,' " said Rob Schwartz, executive creative director of TBWA/Chiat/Day, Los Angeles. "Apparently, that is the only thing that is...

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