Friday, October 28, 2016
  • Friday, Mar. 29, 2002
TBWA/Chiat/Day Shifts Tunes Into Sixth Speed

They're easy to spot, the so-called tuner crowd, cruising down the street in their souped-up cars, stereos on high. But in targeting this fast-growing segment of the automotive marketplace, Nissan and its agency, TBWA/Chiat/Day, Los Angeles, took the road less traveled.

First, the...

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