TBWA/Chiat/Day, Nissan Take TiVo For A Test Drive
TBWA/Chiat/Day has tested the TiVo waters with a three-week November run of repurposed content for the Nissan 350Z. Jason Kuperman, director of brand content at TBWA/Chiat/Day and its Tequila arm, both in Los Angeles, first publicly discussed plans for the agency's TiVo initiative during the...
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