Wednesday, June 28, 2017

The Blacklist

Friday, Jun. 9, 2017

Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...

Monday, Aug. 18, 2014

With TV viewers awash in choices, how can a network bolster a freshman hit's chances of repeating its success in year two? Plot a marketing extravaganza that's nearly inescapable.

For NBC's top-rated drama "The Blacklist," the network has devised a...