Monday, August 21, 2017

AMP

Wednesday, Dec. 14, 2016

AICE and AMP, the respective trade associations for postproduction houses and music studios serving the advertising industry, have partnered to launch PrePro, a mentorship program designed to expose culturally diverse students to careers in post and music and sound for brands and ad agencies....

Wednesday, May. 11, 2016

An aspirational TV commercial for the University of Phoenix that shows vignettes of hard-working people striving to better themselves, all tied together with an updated version of the classic “The Wizard of Oz” song “If I Only Had a Brain,” took the Best in Show prize at the 2016 AMP Awards for...

Wednesday, May. 4, 2016

The European import car made famous in America by Bill Bernbach is getting its due for the way it’s historically used music and sound to captivate viewers. The Association of Music Producers, sponsors of the AMP Awards for Music and Sound, has voted to induct Volkswagen into its AMP Hall of Fame...

Friday, Feb. 19, 2016

The Association of Music Producers (AMP) held its annual meeting last week in New York where it elected Jason Menkes, partner and executive producer at COPILOT Strategic Music + Sound, as its national president.  Menkes succeeds Marlene Bartos, executive producer...

Tuesday, Jun. 9, 2015

Music lovers of a certain age, or devotees of a certain era, may find themselves occasionally longing for the soulful voices of the past.  Voices you don’t hear on “The Voice”.

It’s generally held that soul music is rooted in the gospel and blues of...

Thursday, Apr. 9, 2015

Two iconic brands will meet on stage at the AMP Awards for Music and Sound next month, as Chevrolet and Pepsi are honored for their long history of making music a key part of their stories.  Both will be inducted into the AMP Hall of Fame at the Association’s 3rd...

Tuesday, Feb. 3, 2015

The Association of Music Producers has unveiled the lineup of industry professionals who’ll be serving on its 2015 AMP Awards for Music and Sound Advisory Board. ...

Tuesday, Sep. 23, 2014

A follow-up to a similar roundtable discussion that they jointly presented earlier this year in Los Angeles (SHOOTonline, 3/21), the Association of Music Producers (AMP) and the poolhouse, a collective and...

Friday, Jun. 20, 2014

A few days ago Evelyn came to my desk holding a three-quarter inch video cassette.  “Look at this!” she said, as if she’d discovered an arrowhead in Union Square Park.

The cassette contained archival footage of something—whatever it was—we’d done music for some time in the previous...

Thursday, May. 22, 2014

In our inaugural Earwitness, I suggested that each column would have an interactive aspect in that each would come with its own soundtrack which you, the reader, would have playing in your head while reading.  So cool.  In that column the soundtrack was Pharrell’s...