Nike
Although new to his job, Sebastian Coe has already learned that some battles are simply not worth fighting when you're trying to lead a major sport out of crisis.
The head of track and field's governing body announced Thursday that he has given up...
"Subway guy" Jared Fogle has agreed to plead guilty to allegations that he paid for sex with minors and received child pornography, prosecutors say, marking one of the biggest downfalls ever for a corporate pitchman.
Fogle's case is unusual because of how closely Fogle's regular-guy...
A youngster is asked to join a pick-up game of basketball on a hot summer day and this leads to a string of invitations to join other teams spanning different sports in whirlwind across varied locations. The invites on the fly come from famous athletes such as Major League Baseball star Mike...
Michael Jordan was in a federal courtroom Tuesday for the start of a civil trial that will scrutinize the market value of the former basketball star's brand and look at whether a grocery-store chain diluted that value by running a steak-coupon advertisement that...
Nike chairman Phil Knight, who turned a business selling shoes out of the back of his car into the world's most valuable sports brand, has announced plans to step down as company chairman.
Knight, 77, was a middle distance runner in college who began...
No doubt President Barack Obama is fond of Nike. Golf outings often find him decked out from head to toe in apparel featuring the emblematic company swoosh. Now the president is putting the company logo on his trade agenda.
On Friday, the president...
Wondering how to drive it like Dempsey, move it like Messi or rip it like Ronaldo?
There's an app for that.
As Argentina and Germany prepare for Sunday's World Cup final, companies that produce soccer-related merchandise are already winning....
The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense — and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market....
Budweiser, the King of Beers, and Nike, whose “Just Do It” campaign has long been lauded as one of advertising’s best, will be honored by the Association of Music Producers (AMP) at the second annual AMP Awards for Music and Sound at City Winery on May 7 in New...