Thursday, Dec. 7, 2023

Effie Worldwide has named “McDonald’s Famous Orders” from McDonald’s U.S. and Wieden+Kennedy NY the most effective campaign worldwide.  The results of the 2023 Global Best of the Best Effie Awards were announced during a virtual celebration today (12/7). 
 
The competition invited...

Friday, Sep. 1, 2023

Food ads have long made their subjects look bigger, juicier and crispier than they are in real life. But some consumers say those mouthwatering ads can cross the line into deception, and that's leading to a growing number of lawsuits.

Burger King is the latest company in the crosshairs....

Tuesday, Mar. 8, 2022

McDonald's, Starbucks, Coca-Cola and General Electric--ubiquitous global brands and symbols of U.S. corporate might--all announced Tuesday they were temporarily suspending their business in Russia in response to the country's invasion of Ukraine.

"Our values mean we cannot ignore the...

Monday, Nov. 4, 2019

McDonald's chief executive officer has been pushed out of the company after violating company policy by engaging in a consensual relationship with an employee, the corporation said Sunday.

The fast food giant said former president and CEO Steve Easterbrook demonstrated poor judgment, and...

Monday, Apr. 24, 2017

Toygar Bazarkaya has been appointed chief creative officer for We Are Unlimited, McDonald’s creative agency of record. He is the first creative hire for the DDB Network since Ari Weiss started as chief creative officer of DDB North America (part of Omnicom) in February. Weiss has been overseeing...

Friday, Oct. 2, 2015

Sepp Blatter defied calls from FIFA sponsors Budweiser, Coca-Cola, McDonald's and Visa on Friday to quit immediately as president of world soccer's governing body rather than clinging on until the emergency election in February.

The interventions...

Wednesday, Jan. 28, 2015

McDonald’s CEO Don Thompson is stepping down as the world’s biggest hamburger chain fights to hold onto customers and transform its image.

The company said Thompson, who has been CEO for two-and-a-half years, will be replaced by Steve Easterbrook,...

Friday, Jan. 2, 2015

Fast-food chains have a New Year's resolution: Drop the junk.

As people express distaste for food they think is overly processed, McDonald's, Taco Bell and other chains are trying to shed their reputation for serving reheated meals that are loaded...

Tuesday, Apr. 8, 2014

Taco Bell is taking another jab at McDonald's in a new ad for its breakfast menu.

The fast-food chain has begun airing a TV spot that is set to the tune of "Old MacDonald Had a Farm" and shows a man who has been eating Egg McMuffins since 1984. After...

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