Sunday, November 19, 2017

Under Armour

Wednesday, Feb. 15, 2017

Whether the dust-up between NBA superstar Stephen Curry and Under Armour keeps mushrooming or fizzles out, this much is true: In an era of contentious politics, the dynamic between high-profile athletes and the big-money sponsors they endorse is growing more complicated.

A player in the...

Friday, Oct. 23, 2015

Topping SHOOT’s quarterly VFX/Animation Chart is a visually ambitious Under Armour commercial, “Rule Yourself—Anthem,” directed and shot by Oscar-winning (for Christopher Nolan’s Inception) cinematographer Wally Pfister of production house RESET for Droga5, New York.

In...

Tuesday, Feb. 18, 2014

The 2014 Sochi Olympics were expected to be a triumphant moment for the U.S. speedskating team — and the squad's sponsor, Under Armour.

It's been anything but that.

After a strong showing on the World Cup circuit, the team headed to the Games...