Monday, Aug. 22, 2016

Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major financial hit Monday for a drunken incident he initially tried to pass off as an armed robbery.

In quick succession, four sponsors announced they were dumping the swimmer, who has since apologized and...

Tuesday, Aug. 16, 2016

You don’t need to be a numbers-cruncher to guess what won the ratings race last week - and why.

With blanket coverage of the Rio Games, NBC had the ratings game all to itself in prime time, scoring the top seven slots (Tuesday, Thursday, Monday, Sunday, Wednesday, Saturday and Friday) by...

Saturday, Aug. 13, 2016

A former journalist turned college professor, Kelly Whiteside is watching NBC's primetime Olympics coverage this month for the first time in 16 years. She's surprised at what she's found - not because the programs have changed so much, but because they haven't.

"It's almost like a time...

Friday, Aug. 12, 2016

The chief of NBC Sports said Thursday the Rio Games are a huge hit and that he doesn't anticipate having to make concessions to advertisers.

While NBC's prime-time viewership for the Rio games hasn't reached the levels of London 2012, the dip has been offset by increases in people...

Thursday, Aug. 11, 2016

If you want to glimpse the future of sports broadcasting, you can check out the Rio Olympics in virtual reality. But if you really want to immerse yourself in the competition, just turn on the TV.

NBC, BBC and other Olympic networks around the world are offering the opening and closing...

Tuesday, Aug. 9, 2016

The Rio Games had a less-than-golden start for NBC but were enough of a draw to allow the network to dominate the weekly ratings.

The Summer Olympics opening ceremony had 26.5 million viewers, according to Nielsen company figures released Tuesday. That’s a 35 percent drop compared to the...

Tuesday, Aug. 9, 2016

The Rio Olympics are in full swing: Michael Phelps is back to winning races in the pool, Simone Biles is running up the score in the gym and Hillary Clinton is advertising with eyes on doing just as well on Election Day.

Donald Trump isn't even competing.

The Democratic...

Monday, Aug. 8, 2016

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules.

Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be...

Tuesday, Aug. 2, 2016

Bob Costas and other top members of NBC's Olympics coverage team veered between optimism and caution in predicting Rio de Janeiro's ability to pull off a successful Summer Games and said NBC will cover the good and bad.

Other Olympics have taken place without significant difficulties and...

Tuesday, Aug. 2, 2016

The last time the "Today" show went to the summer Olympics, the break provided salve for its wounds. This year's Rio trip offers an opportunity.

The NBC morning show has found its footing after years in the wilderness, cutting into the advantage of ratings leader "Good Morning America" on...

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