Sunday, April 23, 2017

Volkswagen

Wednesday, May. 4, 2016

The European import car made famous in America by Bill Bernbach is getting its due for the way it’s historically used music and sound to captivate viewers. The Association of Music Producers, sponsors of the AMP Awards for Music and Sound, has voted to induct Volkswagen into its AMP Hall of Fame...

Tuesday, Mar. 29, 2016

A federal consumer watchdog sued Volkswagen on Tuesday, charging the company made false claims in commercials promoting its "Clean Diesel" vehicles as environmentally friendly.

The German automaker hastily pulled the ads...

Wednesday, Nov. 4, 2015

For years, Volkswagen lured customers with "clean diesel" ads that sent cars zooming off the lot and the company's revenues spiraling. Now, in the wake of VW's admission that its software cheated emissions tests, those ads could bring major sticker shock for the...

Friday, Oct. 16, 2015

"Aren't diesels dirty?" asks the grandmother in the passenger seat of the gleaming new VW Golf SportWagen.

"Diesel in Latin means 'dirty,'" chimes in another friend in the backseat.

To prove them wrong, the gray-haired driver gets out and...

Tuesday, Sep. 29, 2015

Volkswagen's commercial vehicles and cars from its Spanish unit SEAT are among the 11 million fitted with a diesel engine that can cheat on emissions tests, the company said Tuesday.

Volkswagen AG has admitted using a piece of engine software to...

Thursday, Sep. 24, 2015

German engineering may lose some marketing pop after Volkswagen's stunning admission that it rigged emissions tests.

The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the...

Tuesday, Jan. 28, 2014

A timely Tweet that was praised. A story of a baby Clydesdale growing up that tugged at heart strings. A Jamaican accent that caused controversy.

In the world of advertising, any publicity can be good publicity. The goal is get people talking. And...