Wednesday, Feb. 7, 2024

Justin Hartley is one of those guys who is as comfortable in the rough outdoors as he is safe inside, enjoying creature comforts.

"Don't get me wrong, I like room service. I like an airport greeter. But I also dig camping and stuff like that," he says. "I love all of it. I love the idea...

Wednesday, Jan. 31, 2024

Budweiser is bringing back some familiar characters this year in its Super Bowl ad.

The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising's biggest night....

Friday, Jan. 19, 2024

Kia America will return to the Super Bowl next month with a 60-second spot which looks to build on the brand’s long history of award-winning creative campaigns and reinforces Kia’s position as a sustainable mobility leader. The spot--confirmed by Kia and agency...

Friday, Feb. 11, 2022

Super Bowl advertisers this year want Americans to forget about pandemic woes and focus on the future: of electric vehicles, mind reading Alexas, robots and cryptocurrency -- and also to harken back to the nostalgic past of '90 movies like "Austin Powers" and "The Cable Guy." 

The Los...

Friday, Apr. 23, 2021

As the pandemic eases--but not nearly enough to let down our guard--reflections on how the challenges of a health crisis impacted production and lessons learned from that experience loom large. Jeff Beverly, EVP, global director of content for Commonwealth//McCann, shared his observations on...

Monday, Feb. 8, 2021

The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Off the field, brands sought to relieve the tension of the game — and the year — with lighthearted commercials stuffed with celebrities and nostalgic characters.

They aimed...

Monday, Jan. 25, 2021

For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it's donating the money it would have spent on the ad to coronavirus vaccination awareness...

Wednesday, Feb. 5, 2020

Fox will find out soon whether "The Masked Singer" benefits from the best time slot in television.

A new episode of the game, usually Fox's most popular primetime program or close to it, airs on Wednesday. A special edition of the show, with Lil' Wayne as the mystery guest, had its...

Friday, Jan. 24, 2020

The answers to two questions--why? and when?--underscore the value of advertising on this year’s Super Bowl. The “why?” has been a constant in recent years as we dive more deeply into an era of media fragmentation which has increased the cost of entry for the Big Game, delivering a rare...

Tuesday, Feb. 5, 2019

The evening news may be one of television’s most overlooked institutions, but the programs are still looked at.

Between them, the newscasts anchored by David Muir, Lester Holt and Jeff Glor were seen by an average of 26.9 million viewers each weeknight last week. If they were seen in...

MySHOOT Company Profiles