Saturday, December 10, 2016

Super Bowl

Tuesday, Jun. 7, 2016

A Norwalk, Connecticut, advertising company has sued PepsiCo Inc. in New York over a Super Bowl commercial, saying its design ideas were stolen.

Betty Advertising filed the lawsuit Tuesday in Manhattan federal court. It accuses the beverage company of stealing its human jukebox concept of...

Friday, Apr. 1, 2016

One of the ad highlights of this year’s Super Bowl was “Portraits,” a stirring piece for Fiat Chrysler’s Jeep in which more than 60 curated images—ranging from regular everyday people to celebs (Marilyn Monroe, BB King, Aretha Franklin, Steve McQueen), from pop culture (The Terminator,...

Monday, Feb. 8, 2016

The Denver Broncos’ win over the Carolina Panthers in Super Bowl 50 was a tight game most of the way, holding viewer interest and rife with storylines including the contest likely representing the swan song of future Hall of Fame quarterback Peyton Manning....

Sunday, Feb. 7, 2016

The Denver Broncos defeated the Carolina Panthers during Super Bowl 50 - and there were clear winners and losers off the field, too.

Advertisers pulled out all the stops to woo the 114 million-plus viewers during the Big Game. With 30-second ads...

Friday, Feb. 5, 2016

While the NFL switched from Roman numerals to a simple 50 for this year’s Super Bowl which will be telecast by CBS on Feb. 7, the numbers game continues to go merrily upward on the advertising front. CBS said that ad time for some of the Super Bowl 50 :30s has fetched a per slot price of some $5...

Thursday, Jan. 28, 2016

The Big Game is more than a week away, but Super Bowl advertisers are already out in force online, playing up celebrity cameos to drive buzz for their brands.

First-time advertiser Amazon on Wednesday teased its ad with Alec Baldwin. On Thursday,...

Friday, Jul. 31, 2015

Next year, you won't have to worry about missing the buzziest commercials of the Super Bowl if you can't get to a TV.

In the past, not all advertisers bought online time along with a pricy 30-second spot during the most-watched TV event of the year....

Monday, Jun. 1, 2015

Tweet this: Millions of viewers were firing off those 140-character texts while they watched TV in the season just past. And there were plenty of people reading them.

Nielsen Social has tracked all that digital back-and-forth, and Monday is releasing...

Sunday, May. 3, 2015

Intuit is looking to draft another small business for some air time in football's biggest game.

The maker of QuickBooks accounting software is planning its second competition in which small companies will vie for a 30-second spot in Super Bowl 50 on...

Wednesday, Apr. 22, 2015

While Super Bowl XLIX commercials were more sensitive and less gender offensive than in past years, women and people of color remain vastly underrepresented among the creative directors who are producing those ads, according to a diversity study released Wednesday...