Tuesday, April 25, 2017

Super Bowl

Friday, Mar. 24, 2017

A breaching whale. A falling tree. Melting icecaps. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ hilarious Super Bowl ad for the all-new 2017 Niro crossover out of agency David&Goliath. Titled "Hero’s Journey," the :60 aired...

Friday, Feb. 10, 2017

In an era of media fragmentation, the Super Bowl has increased in its value, delivering a rare opportunity to reach a mega audience—and the premium for that is on the rise, hitting a record $5 million on average for each :30 ad time slot. But as a shared experience, the Big Game is in some...

Thursday, Feb. 9, 2017

The greatest comeback in Super Bowl history was a tale of two games--one dominated at the outset by the Atlanta Falcons, the other taken over by the eventual winner, the New England Patriots. 

In what shaped up as a parallel universe, this year’s crop of Super Bowl commercials also...

Monday, Feb. 6, 2017

The New England Patriots defeated the Atlanta Falcons during a nailbiter Super Bowl 51 — and there were clear winners and losers off the field, too.

Advertisers had to tread carefully this year in a divisive political climate. Some went for all out escapist humor like T-Mobile and Tide,...

Sunday, Feb. 5, 2017

Messages about America, inclusiveness — and, yes, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.

As the New...

Wednesday, Feb. 1, 2017

Each year Super Bowl ads offer a snapshot of what’s going on in the culture.

But this year’s Budweiser ad released Tuesday featuring an immigrant’s travel to the U.S. became suddenly more topical than Anheuser-Busch executives were probably expecting, released days after President Donald...

Friday, Jan. 27, 2017

Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which - though it's not confirmed - she could perform from the roof of the stadium. If that comes to pass, she won't be the only one making a big play for attention this year.

Advertisers from first...

Tuesday, Jun. 7, 2016

A Norwalk, Connecticut, advertising company has sued PepsiCo Inc. in New York over a Super Bowl commercial, saying its design ideas were stolen.

Betty Advertising filed the lawsuit Tuesday in Manhattan federal court. It accuses the beverage company of stealing its human jukebox concept of...

Friday, Apr. 1, 2016

One of the ad highlights of this year’s Super Bowl was “Portraits,” a stirring piece for Fiat Chrysler’s Jeep in which more than 60 curated images—ranging from regular everyday people to celebs (Marilyn Monroe, BB King, Aretha Franklin, Steve McQueen), from pop culture (The Terminator,...

Monday, Feb. 8, 2016

The Denver Broncos’ win over the Carolina Panthers in Super Bowl 50 was a tight game most of the way, holding viewer interest and rife with storylines including the contest likely representing the swan song of future Hall of Fame quarterback Peyton Manning....