Short Takes
SERENA WILLIAMS MEETS MATRIX FOR DIRECTV
This third installment of the DIRECTV Stream campaign featuring Serena Williams shows the tennis champion in a mash-up with the fan favorite Matrix movies--timed prior to the release of The Matrix Resurrections. The coming...
GOLDFISH, ZULU ALPHA KILO TEST ATTENTION SPANS
With attention spans declining to unprecedented levels, the best way to somehow gain the interest of teenagers is to challenge them to a game. So to launch their new Kravin’ Ketchup Goldfish flavor, Campbell’s built the...
JAMIE LEE CURTIS, JOE PUGLIESE REFLECT ON PANDEMIC
At the outset of the pandemic, photographer and director Joe Pugliese utilized his newfound free time photographing people across Los Angeles in their homes and yards as we grappled with some frightening realities. The...
RATTLING STICK, FCB NOT ALLERGIC TO MONSTERS
A giant beast with thick grass fur rips up park benches and sheds allergens and grass clippings over picnickers in a park. But a couple of folks are unperturbed because they’re protected by Flonase--no allergic reactions for them...
JOANN, WHERE EAGLES DARE SPRING AHEAD
JOANN, a mainstay in the sewing, arts and crafts retail stores category, is celebrating the spring season with a new docu-style webisode starring actress Phyllis Smith. Titled Ring in Spring with Phyllis, the scripted film...
CALEB SLAIN CHRONICLES BLACK TEEN’S EVOLUTION
Directed by Caleb Slain of L.A.-based production house Superdoom, this short titled enough charts 10 years of optimism and unrest as lived by Nathan Nzanga, a Seattle-based Black youth who’s become a local icon as an...
AARDMAN FITS WALLACE & GROMIT ON A SOFA
London ad agency krow, part of the MISSION Group, has rolled out its latest animated campaign for DFS, created in collaboration with independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog...
LOBO, HIVE DEPLOY MIXED MEDIA FOR EQUALITY
International creative animation/design studio LOBO teamed up with agency Hive and nonprofit Women Moving Millions to get real with the facts about women’s equality in a new mixed media video launching the organization’s new “Give...
DAVID MIAMI GOES FOR THE GUT IN ACTIVIA SPOT
This “A-Z” campaign from agency DAVID Miami for Danone’s Activia probiotic yogurt illustrates the importance of your gut, and highlights all the ways it can affect how we feel, physically and emotionally.
The campaign...
ENERGY BBDO SERVES UP WEGGSDAY
Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video--titled “Wednesday Is Officially WEGGSDAY!”--has been created to hilariously introduce the concept....