Wednesday, April 26, 2017

Short Takes

Friday, Mar. 24, 2017

Content creation/production company BODEGA, with bases of operation in NY and San Francisco, teamed up with Discovery Channel to launch an all new season of the reality series Naked and Afraid with a promo commercial directed by Haley Geffen. Discovery VP, creative Pablo Pulido and sr....

Friday, Feb. 10, 2017

Simon McQuoid of Imperial Woodpecker directed an eight-spot campaign for H&R Block out of Fallon Worldwide. In the mix is this commercial titled “Zombie” in which H&R Block spokesman Jon Hamm of Mad Men fame chats with an actress who’s on a break from shooting a zombie-themed...

Friday, Dec. 16, 2016

Directing duo Terri Timely of Park Pictures lends the physical stamina of Green Bay Packers linebacker Clay Matthews to athletes in need of an extra boost in the new campaign, “Lean on Me” for Muscle Milk, out of Mekanism. The campaign features the burly NFL star literally lending a helping hand...

Friday, Oct. 28, 2016

Directing duo Spielbergs (Alex Karpovsky and Teddy Blanks) of NY-based Washington Square Films takes a literal approach to the laughable scents for top men’s shower gels in this humorous new campaign for Dollar Shave Club’s new line of body wash, Wanderer. The spots take on common stereotypes of...

Friday, Aug. 19, 2016

Director Jake Schreier of Park Pictures breaks down the fourth wall in Francis and the Lights “Friends,” a music video featuring Bon Iver and Kanye West. The clip leads in with an understated cameo by West and captures Francis Farewell Starlight’s stylized moves, topped off with a choreographed...

Friday, May. 20, 2016

Directing duo Christian & Patrick of bicoastal Park Pictures takes superstition to a new level in the new :60 “Forever 5” for the California Lottery’s Power 5 Scratchers game, out of David&Goliath. 

The spot features a man who obsessively maneuvers every aspect of his life to...

Friday, Apr. 1, 2016

Following last year’s well-received Gundersen Health System campaign, Minneapolis agency Preston Kelly reunited with director Michele Atkins of production house kaboom, San Francisco and L.A., to delve into what makes the provider so special: love + medicine. Inspired by actual experiences at...

Friday, Feb. 5, 2016

Little known fact: Action star Dolph Lundgren is a genius. Yes, that Dolph Lundgren. Rocky’s monosyllabic Russian nemesis Ivan Drago. It’s this surprising, perception-shifting nugget that creative content agency Juniper Jones utilized in promoting National Geographic Channel’s new season of ...

Friday, Dec. 18, 2015

Director Maris Jones of production company Adolescent teamed with Hill Holliday, Wax editor Christopher Huth and Sonic Union mixer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 PSA “Who Controls You” for Above the Influence, a...

Friday, Oct. 23, 2015

Washington Square Films directing duo Ben/Dave (Ben Hurst and Dave Thomas) amplify a routine Saturday night to kingpin status in the :60 “Crushing the Competition” for Bowlmor AMF out of Concept Farm, NY. The trick-filled spot mimics a television infomercial and features bowling pro Jason...