Saturday, December 3, 2016

Brandstand

Friday, Aug. 31, 2007

Whether or not the Geico caveman will make it in primetime this fall remains to be seen. But the workers inside Coca Cola's Happiness Factory, whom audiences first met in 2006 in a TV spot, have become movie stars. Earlier this month, "Happiness Factory--The Movie" was unveiled at an online...

Friday, Dec. 22, 2006

Think America's Top Model meets the Ultimate Fighting Championship and you have " A Gentleman's Disagreement Tournament" launched by Haggar Clothing Co., the FOX Sports Network and Crispin Porter + Bogusky, Miami. The one of a kind competition was designed to find a model worthy of being the...

Friday, Dec. 15, 2006

Toyota and Saatchi & Saatchi LA have tackled high school football for an episodic branded entertainment series promoting the new editions of the Tundra and the Tacoma trucks that airs Sunday nights during the high profile halftime show of Sunday Night...

Friday, Aug. 18, 2006

OfficeMax, with the help of DDB Chicago, "punk'd" a bunch of Tuckahoe Middle School students for its latest back-to-school campaign. Breaking tradition with 30-second ads, OfficeMax instead created a 60-minute original content television special in partnership with Hollywood Records, teen...

Thursday, Jun. 1, 2006

As the National Basketball Association playoffs reach the conference finals stage, many of the game's biggest stars--including NBA MVP Steve Nash whose Phoenix Suns are still in the hunt for this season's championship title--are featured in a Web-only video on nikebasketball.com. The slightly...

Thursday, May. 18, 2006

The exploration of branded content--and using TiVo, for example, as a platform for entertaining client messages--has led agency Team One, El Segundo, Calif., to create a series of three two-...

Wednesday, May. 10, 2006

Sea-Doo, the noted watercrafts company, has done more than just get its feet wet in branded content. Rather the company has immersed itself in a debut series of three short films from agency Cramer-Krasselt, Milwaukee, done in tandem with Venice, Calif.-based Backyard Productions and its sister...

Thursday, Apr. 20, 2006

Being one of the National Basketball Association's elite teams this season isn't quite entertaining enough for the Dallas Mavericks and their colorful owner Mark Cuban. The outspoken Cuban has a strong philosophy about Mavericks' home games--namely that something must always be going on for fans...

Friday, Nov. 4, 2005

Entering the entertainment space as a content provider is a new role for Verizon, but one which members of the company embraced when sponsoring this year's ProMotion Pictures' Verizon...

Saturday, Oct. 1, 2005

In line with the Bohemian-chic fashion trend taking hold this summer on women from coast to coast, M.A.C. (Makeup Art Cosmetics) is promoting its summer collection...