Saturday, May 26, 2018

Free The Bid

Monday, Mar. 19, 2018

Alma Har’el--founder of the Free The Bid initiative designed to open up opportunities for female filmmakers, and a nominee this year for the DGA Award as best commercial director of the year on the strength of P&G’s Winter Olympics piece, “Love Over Bias”--is set to direct the feature film...

Thursday, Mar. 15, 2018

Ad agency Barkley has promoted Melany Esfeld to director of integrated production, video and experiential. In addition to overseeing production for all video, photography and experiential projects, Esfeld will be responsible for evolving Barkley’s production approach and capabilities.

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Tuesday, Oct. 3, 2017

Free The Bid, the brainchild of filmmaker Alma Har’el, has grown during its first year, helping to give women directors a voice in advertising. The non-profit initiative advocates on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-...

Thursday, Oct. 6, 2016

Last month director Alma Har’el--who’s on the rosters of Epoch Films in the U.S. and B-Reel Films in the U.K.--launched Free The Bid, an initiative designed to put female directors more consistently in the running for commercials and branded content projects. A Free The Bid website (click...

Friday, Sep. 16, 2016

Director Alma Har’el--whose credits include the feature documentaries LoveTrue (which debuted at this year’s Tribeca Film Festival) and Bombay Beach (a Jury Award winner at the 2011 Tribeca Film Fest) as well as notable ad work for Airbnb and Stella Artois--has launched Free...