iSpot of the Week
The Creed is a 2:15 video for Harley-Davidson that encapsulates the "Live by it" theme of its most recent ad campaign by...
Automakers have been at the forefront of efforts to advance broadband video advertising, but Mazda takes a step back with "The Awesome Adventures of Wild Child," which is reminscent of famous movies from the past with car chase scenes.
"We took the major ideas, like...
IP telephony solutions, from desktop to cellular applications, can be a dry subject, but in broadband video advertising for Avaya, they come alive with verve and humor seldom seen in IP telephony advertising.
"One of the things management emphasizes is...
What's the latest format for broadband movie advertising? A streaming video ad that doesn't just play movie clips, but the times the movies are playing at your local theaters. "It's never been done before, we're dynamically serving movie times," said Chris Young, founder of...
How do you get young people to use a messenger service that helps them stay in touch with their friends? Microsoft is using Zoltar, an animated fortune teller, who issues predictions about the fate of friends, encouraging visitors to his Website to stay in touch with them.
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