Monday, July 24, 2017

AR

Tuesday, Apr. 18, 2017

Facebook wants you to sit in your bedroom wearing a headset and take a virtual vacation with faraway friends and family. Or use your smartphone's camera to spruce up your dinky apartment, at least virtually.

The promise of augmented and virtual reality was a big focus of Facebook's annual...

Thursday, Mar. 23, 2017

The Collective @ LAIR has signed VR director Pierre Friquet for representation in North America spanning all projects, including ad assignments. 

Brought up in the first generation of VR content creators, Friquet has directed more than a dozen VR narratives, documentaries, music videos,...

Tuesday, Jan. 3, 2017

Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded with sensors.

The goal: Use these real-world store features to lure shoppers back from the internet, and maybe...

Friday, Aug. 19, 2016

This is the first in a series of VR & AR sponsored features.  

In SHOOT’s just released Mid-year Survey, Vic Palumbo, partner, director of production at Deutsch, noted that the industry has seen virtual reality and augmented reality go mainstream. Regarding VR and AR...

Tuesday, Aug. 2, 2016

In the few weeks since its release, Pokémon™ GO has dominated the interactive entertainment landscape. The augmented reality game has reportedly achieved more than 30 million downloads and lots of buzz. But as its popularity grows, so do questions about its legal implications - including the use...