Tuesday, February 21, 2017

AR

Tuesday, Jan. 3, 2017

Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded with sensors.

The goal: Use these real-world store features to lure shoppers back from the internet, and maybe...

Friday, Aug. 19, 2016

This is the first in a series of VR & AR sponsored features.  

In SHOOT’s just released Mid-year Survey, Vic Palumbo, partner, director of production at Deutsch, noted that the industry has seen virtual reality and augmented reality go mainstream. Regarding VR and AR...

Tuesday, Aug. 2, 2016

In the few weeks since its release, Pokémon™ GO has dominated the interactive entertainment landscape. The augmented reality game has reportedly achieved more than 30 million downloads and lots of buzz. But as its popularity grows, so do questions about its legal implications - including the use...