Saturday, February 25, 2017

iSpot of the Week

Wednesday, May. 21, 2008

To promote the new version of AMP Energy that blends the energy drink with electrolytes that launched March 23, BBDO New York created a long-form viral video in which a group of young people march down a narrow West Village street singing, "We will not be...

Wednesday, May. 14, 2008

The Dr Pepper slogan, "More to explore," plays out in the in-banner video ad that launched Monday. Viewers click on three hot spots in the ad to see more shorter videos playing beneath them. "We're laying them on top of the original video that gives users a total of four videos within one banner...

Wednesday, May. 7, 2008

"On My Way," Microsoft's new global branding campaign, has started with viral videos shot in four countries that document the way Microsoft helps young people develop their careers through the training programs it runs. The videos were created by McCann Worldgroup...

Wednesday, Apr. 30, 2008

A new Tostitos website, www.nolaf.org, presents the snack chip as fun, something the National Organization for Legislation Against Fun (NOLAF), would like to get rid of. But viewers of the NOLAF videos might be enticed by the images of the chips dipped in...

Wednesday, Apr. 23, 2008

Sprint's new website to promote Nextel Direct Connect, www.getworkdonenow.com, launched April 7, features two animated video ads from Goodby, Silverstein & Partners that show how cell phones equipped...

Wednesday, Apr. 16, 2008

CareerBuilder.com's cyclical marketing campaign is renewed every January, when people "wake up on New Year's Day and need a new job," Wieden + Kennedy creative director Mark Fitzloff said. The company ran a Super Bowl ad this year and a flight of TV and...

Wednesday, Apr. 9, 2008

Is Rolling Rock's attempt to affix its logo to the moon with a laser beam an actual occurrence or another wacky advertising idea from V.P. of marketing Ron Stablehorn?
    In "Satellite", a 45-second spot that plays at www.Moonvertising.com and...

Wednesday, Apr. 2, 2008

Maidenform's "This Feels Right" campaign, which launched yesterday, includes a video ad running at MySpace and a series of fashion and lifestyle sites that combines live action and animation to show a dog delivering a flower to a young woman wearing a Maidenform bra. It's the first time...

Wednesday, Mar. 26, 2008

The California Milk Processor Board (CMPB), known for the Got Milk? campaign since 1993, has taken a bold new approach with a campaign that has started with a music video starring White Gold, an idealistic rocker who plays a milk guitar.
    One Gallon Axe is the three-...

Wednesday, Mar. 19, 2008

There are 43 million dog-owning households in the U.S. Most of them own cars. Many of them buy cars with their dog's comfort in mind. And some of them visit a website, DogCars.com, that named the Honda Element "DogCar of the Year" in December 2007.
   This was inspiration for...