POV (Perspective)
As a climber and former guide, I know the thrill of being in extreme locations, as well as the potential risks involved. So when I was approached to DP 2nd unit on Everest, I was humbled—and excited—to be a part of it. Mountain climbing is a spectacular experience unlike any other, but...
Music is considered a vital element when married with picture, but is usually left to the end of the production schedule. The day is here where technology allows us to create the story, the picture edit, visual effects, sound effects and music at the same time. What are we waiting for?
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As more video ad campaigns run across multiple screens, the management of commercial talent contracts and payment—and of rights in general—is becoming more complex and often quite costly. Unless you’re planning ahead with a unified approach to all of the rights in...
The Association of Independent Commercial Producers (AICP) and PLASA’s Production Equipment Rental Group (PERG) teamed to host a Cinco de Mayo party on April 30 at the Culver Hotel in Culver City, Calif. While the scheduling was chronologically off, the intent was right on target.
AICP...
The creative mind is amazing. It constantly listens and observes, then neatly tucks information away. Sometimes bits and pieces surface later for a campaign idea, or we wake up at 3AM with a lyric or musical hook spinning around in our heads. Or maybe we never use...
The “Blurred Lines” judgment re: Marvin Gaye’s “Got to Give it Up” is a wake-up call to the ad agencies and marketers.
Protecting musical copyrights has always been a kind of “Karma Policing” for ad agencies, whereby it’s bad karma to appropriate an existing composition and good karma to...
The recent legal decision against Robin Thicke and Pharrell Williams in the “Blurred Lines” music lawsuit may be blurring the lines even more for today’s spot composers and making things even harder for agency music producers.
It’s no joke when the...
Last year in this space we characterized the state of the postproduction industry as one facing both promise and peril. The “promise” was reflected in the demand for new forms of content on the part of global advertisers and programmers, ensuring a steady stream of often-challenging work for...
As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots...
Unfortunately today, music for films, TV shows and commercials has become commoditized terribly, to the point where clients don’t expect to pay for its real value, and don’t realize its worth in terms of the creative process.
Those of us working in...