POV (Perspective)
A few weeks ago I sent an e-mail to introduce someone to an old friend who has produced TV commercials for many years. Since I had not spoken with him for quite some time, I felt I had to give him an update about my recent activities and I wrote something like: “Since last time we met I decided...
With the cost of Internet coming down and the availability of robust Internet service providers (ISPs) going up, a client may set foot in the post house lobby a lot less often because post services are no longer bound by the building’s four walls. Just four years ago, well over 2,000 ISPs...
Let’s face it: with today’s ever-changing and oversaturated media landscape, it’s harder for content creators and brand builders to cut through the noise in a meaningful way. Gone are the days when producing visually-appealing content was enough. In this age of hashtag “slactivism” and “fake...
If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of big ideas as a kitchen full of chefs attempts to set course on the winning entrée. Then, depending on the strength of that episode’s chosen leader and their ability to funnel...
I was teaching VR in San Francisco when I received an unforgettable call. It was Maria Bello, trying to produce a documentary on the Sun Ladies; women fighting against ISIS. She asked me if I could be in Iraq next week to shoot and direct. I said yes, hung up and cried.
Days later in...
After graduating from film school, I began my career in acquisitions and development for an independent film distributor. I spent a good portion of my time traveling to festivals around the world, scouting new talent and screening films to buy for distribution. Now, having made the transition to...
There has been a huge push for and curiosity around VR/AR. Everyone wants to talk about it, experience it, play with it. VR/AR is alluring because it allows the consumer to have more control over the narrative. Each person can have a different VR experience, and it’s that control and uniqueness...
The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...
Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR.
Dennis observed that VR is “not about...
Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability...