Wednesday, November 22, 2017

POV (Perspective)

Friday, Aug. 18, 2017

Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR.

Dennis observed that VR is “not about...

Wednesday, May. 17, 2017

Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability...

Friday, Mar. 24, 2017

Those of us who work in the entertainment marketing industry know all too well that creating a successful movie trailer or TV promo is an inexact science. When I’m working with a studio or TV network client to create a new piece of marketing for an upcoming campaign, I’m often reminded of my...

Thursday, Nov. 10, 2016

Please do not call me an interviewer. ‘Interviewers’ are born when someone from HR has unprotected sex with a Guantanamo interrogator. I know this for a fact.

Let me illustrate:
 
I was directing a commercial and had to ‘interview’ a recently widowed mother about losing her...

Thursday, Oct. 27, 2016

Some in the media are calling 2016 the Year of Virtual Reality. Others say the headsets and technology are still several years away from mass adoption. While people argue back and forth about where virtual reality fits in the media universe, there are some truisms that aren’t controversial....

Friday, Aug. 19, 2016

So you’ve heard the buzz about “VR” and “360 Videos.” Or perhaps you’ve seen a couple of these experiences on YouTube or maybe even MilkVr.com – but what does this mean for you, the actor? What should you expect when you book a gig for a 360 shoot?

The following is a list that will help...

Tuesday, May. 24, 2016

A statistical comparison brings it all home; in the 1970’s, a popular sitcom titled All In The Family would pull in a weekly audience of 30-50 million, just in the United States. Today, HBO’s Game of Thrones is distributed to over 170+ countries worldwide and brings in maybe 20...

Tuesday, Apr. 5, 2016

To Whom It May Concern,  

There’s been lots of chatter lately about shrinking revenues for artists and creators in the music industry, but there’s one segment of this issue that hasn’t been mentioned at all. For some reason, performance royalties for music in advertising has always been...

Thursday, Mar. 10, 2016

As commercial casting directors, it’s not often that we have the opportunity to work on a project with which we have a deep, personal connection.  It’s more likely we have some basic knowledge of the products we cast for, or if we’re lucky, we might have the familiarity of using them in our...

Friday, Feb. 5, 2016

As a colorist you always hope that every film you work on will have the opportunity to be recognized as an excellent piece of filmmaking. It makes the hard work and creative decisions that went into the film all the more rewarding. That’s how I felt when I learned from director So Yong Kim that...