Friday, December 9, 2016

REI

Thursday, Sep. 29, 2016

REI’S already lauded “#OptOutside”--which turned Black Friday into an opportunity for great outdoor recreational pursuits, with REI offices closed that normally bustling business day--won a pair of Grand Clios during last night’s (9/28) Clio Awards ceremony at the American Museum of Natural...

Monday, Jun. 20, 2016

Venables Bell & Partners, San Francisco, scored the Cannes Lions Promo & Activation Grand Prix honor this evening at the 63rd International Festival of Creativity on the strength of its "#OptOutside" campaign for REI whereby the retailer closed its stores on Black Friday so that their...