Thursday, October 19, 2017

PromaxBDA

Friday, Jun. 9, 2017

Though there are pitfalls--as evidenced by Pepsi’s widely panned and then pulled Kendall Jenner commercial, and Starbucks’ attempt to spark conversations about race relations via its “Race Together” campaign--brands are increasingly taking stands on causes and issues, and in the process helping...

Friday, Jun. 9, 2017

FX Networks was named North America Marketing Team of the Year for the seventh consecutive year at the 2017 PromaxBDA Promotion, Marketing and Design Awards Thursday night (6/8), while CNN Worldwide won Marketing Team of the Year for the third straight year in the Global Excellence competition...

Thursday, Jun. 16, 2016

FX Networks was named North America Marketing Team of the Year for the sixth consecutive year at the 2016 PromaxBDA Promotion, Marketing and Design Awards Thursday night, while CNN Worldwide won Marketing Team of the Year for the second consecutive year in the Global Excellence competition....

Thursday, Jun. 16, 2016

Marking its 60th anniversary this year, PromaxBDA held its annual Conference June 14-16 at the New York Hilton. With the confab tagline” Create What’s Next,” speakers and panels discussed the state of the television industry and how entertainment marketers are adapting to the ever-changing...