ScreenWork
A gun safety message from Evolve uses a bit of risque humor to make its point. Two young mothers talk about their sons who have gotten together for a play day. They are dueling with space swords--at least that’s what we assume until it’s revealed that both have sex toys in their hands.
We...
Every year on May 4th and 5th, the Dutch reflect on World War II.
May 4th is remembrance day for the victims of this devastating war. On May 5th the liberation from the German occupation is reflected upon and celebrated.
Although it’s been nearly 70 years since World War II ended,...
In an unprecedented move, BBDO New York has brought together three of its clients to help deliver a one-of-a-kind, onetime :60 commercial message designed to help raise awareness of autism and encourage parents to look for early signs. Titled “Lifetime of Difference,” the “ad”—directed by...
Friends and family are seated at a table in a darkened room that is partially illuminated by the lit candles on a birthday cake. At the head of the table is the birthday gal who is about to blow out the candles. Usually the only element of “suspense” in this scenario would be if the woman can...
A clever new spot for King’s Hawaiian created by Energy BBDO Chicago and directed by Brian Billow of Anonymous Content finds a family sitting down for what appears to be an ordinary meal. That is, until they start going for the sweet rolls. Rather than reach out and pick up the rolls with their...
Celebrities, including the likes of Betty White and Joe Pesci, have been featured in the Snickers “You’re not you when you’re hungry”-themed commercials. But BBDO New York went with a non-human star this time around, casting Godzilla in a :30 spot appropriately titled “Godzilla.” As we see in...
“Luck be a lady tonight,” famously crooned the legendary Frank Sinatra. Fast forward to today and in that spirit the Lady Luck theme re-emerges in a California Lottery spot created by ad agency David&Goliath, El Segundo, Calif.
In this :30, Lady Luck takes the form of a lovely,...
It was a blast to see all those famous folks from the 1980s—we’re talking everyone from Mary Lou Retton to Erik Estrada—burst into a Radio Shack store and clear the shelves in the Super Bowl spot “The Phone Call.” But the :30 created by Austin-based GSD&M and directed by Frank Todaro of...
We open on a car waiting at a stop sign. With his young son in the backseat, the driver looks to his right and sees a car approaching in the distance. He pulls his vehicle out to make a left onto the road, not properly judging just how fast the oncoming car is traveling. We appear headed for an...
It’s hard on some mothers to watch their sons go from boys to men as we see in a gloriously twisted Old Spice commercial titled “Momsong” that was created by Wieden+Kennedy, Portland, and directed by Steve Ayson of MJZ.
In the spot, young men—irresistible to women thanks to Old Spice Re-...