Saturday, December 10, 2016

legalease

Wednesday, Oct. 14, 2015

A New York federal court has provided the creative community with an important reminder about the risks of portraying composite characters. The case, Greene v. Paramount...

Tuesday, Sep. 15, 2015

Media companies and other copyright holders may need to change the way they deal with infringing content on the Internet.  In a closely watched copyright case, Lenz v. Universal Music Corp. (also known as the "Dancing Baby" case), the United States Court of Appeals for the Ninth Circuit ruled...

Tuesday, Nov. 30, 2010

Since the birth of SHOOT 50 years ago, the number of legal issues that advertising agencies and production companies are faced with has exploded. Dealing with legal compliance and managing risk is more complicated than ever. In honor of SHOOT's birthday, here are 50 legal...

Friday, Mar. 23, 2007

As advertising agencies and production companies continue to get into the business of producing branded entertainment and other content that doesn't fall within the traditional definition of "advertising," they are faced with the challenge of adapting their businesses to meet the demands of...

Friday, Jan. 26, 2007

Creating Some Buzz    Advertisers are increasingly turning to "buzz marketing" to communicate with today's consumers. These consumers are watching (and posting) videos on YouTube. They belong to social networking sites such as mySpace. They have avatars on Second Life. They have...

Thursday, Dec. 1, 2005

There aren't any awards for being "advertising agency of the year" on how agencies handle legal issues. The truth is, many agencies just don't worry about compliance and contracts until something goes wrong. Although I won't be naming the "Legalease Agency of the Year," here are some of...

Friday, Oct. 20, 2006

When a production company and a director decide to work together, it's often after many months of discussions about the work, the director's hopes for his or her career, and the production company's plans on how the director's work is going to be promoted. Once they are finally ready to move...

Friday, Sep. 22, 2006

Alka-Seltzer recently launched a remake of its famous "Try it, you'll like it" commercial from the 1970s. The new commercial takes the old favorite about a restaurant patron who was encouraged by the waiter to eat--"try it, you'll like it"--and updates it with "My Life on the D-List" star Kathy...

Friday, Aug. 18, 2006

Reacting to consumers' concerns about issues such as unemployment, the trade deficit, and world events, advertisers often want to market their products as having been "Made in the USA."  If you're planning to make patriotic claims for one of your clients, it's important that you understand...

Thursday, Jun. 8, 2006

If your kids are overweight, there are people who say that the food companies and their advertising are (at least in part) to blame. Some have even argued that the government should restrict, or even ban, the marketing of food to children. Childhood obesity has become a serious public health...