Tuesday, October 17, 2017

Beacon Street Studios

Friday, Mar. 24, 2017

Ad agency CP+B LA conceptualized for client Jose Cuervo tequila this two-minute online video—from which a :60 for national TV has been culled—depicting how bar customers choose to spend their last moments when civilization crumbles around them. As the impending doom worsens outside in a most...

Friday, Aug. 19, 2016

In this column sponsored by Beacon Street Studios, executive agency producer Ross Plummer sounds off on the value of sound as it relates to storytelling.

It is often the most overlooked part of production by many Creatives and agency personnel. The bolt-on at the end.  Sound is...

Thursday, Dec. 11, 2014

There’s something magical about a mesh between picture and sound that makes for a Gestalt--the whole being greater than the sum of its parts. That’s the case with Ogilvy & Mather New York’s first ever ad campaign video for Tiffany & Co. Underscoring the power of visuals and a musical...