Monday, October 23, 2017

IAB

Tuesday, Sep. 27, 2016

Day One of the 2016 IAB MIXX Conference saw marketers, advertising executives, publishers, and technologists coming together to share insights about the reinvention of media, platforms, creative, and business models. Randall Rothenberg, president and CEO of IAB, kicked off the day by welcoming...

Monday, Sep. 26, 2016

The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...

Monday, Sep. 12, 2016

Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The recommendations to be...

Wednesday, May. 11, 2016

Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the “2016 Original Digital Video Study,” a comprehensive survey of over 1,900 consumers from the Interactive Advertising Bureau (IAB). This audience has seen a significant...

Friday, Oct. 23, 2015

Washington Square Films directing duo Ben/Dave (Ben Hurst and Dave Thomas) amplify a routine Saturday night to kingpin status in the :60 “Crushing the Competition” for Bowlmor AMF out of Concept Farm, NY. The trick-filled spot mimics a television infomercial and features bowling pro Jason...