Saturday, February 25, 2017

4A's

Monday, Sep. 12, 2016

Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The recommendations to be...

Tuesday, Aug. 16, 2016

In a survey which included some 375 of its female members, the 4A’s (American Association of Advertising Agencies) reported that more than half of those respondents had experienced sexual harassment at least once.

The women also shared that there have been at least a few times when they...

Tuesday, Aug. 9, 2016

The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...

Monday, Aug. 1, 2016

While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...

Wednesday, Jun. 8, 2016

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). However, the 4A’s (American Association of...