Sunday, May 20, 2018

Google

Tuesday, May. 8, 2018

The Cannes Lions International Festival of Creativity has announced Google as the Creative Marketer of the Year 2018. The award honors brands that distinguish themselves through consistently outstanding creative storytelling. This year, Google is recognized for embracing creativity across their...

Saturday, Apr. 21, 2018

Facebook has taken the lion's share of scrutiny from Congress and the media about data-handling practices that allow savvy marketers and political agents to target specific audiences, but it's far from alone. YouTube, Google and Twitter also have giant platforms awash in more videos, posts and...

Thursday, Feb. 15, 2018

On Thursday, Google will begin using its Chrome browser to eradicate ads it deems annoying or otherwise detrimental to users. It just so happens that many of Google’s own most lucrative ads will sail through its new filters.

The move, which Google first floated back in June, is ostensibly...

Monday, Aug. 7, 2017

Silicon Valley's efforts to promote workforce diversity haven't yielded many results — unless you count a backlash at Google, where a male engineer blamed biological differences for the paucity of female programmers.

His widely shared memo, titled "Google's Ideological Echo Chamber," also...

Monday, Jul. 10, 2017

News outlets are seeking permission from Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate online advertising and online news traffic.

The News Media Alliance, which represents nearly 2,000 news organizations, said the two companies'...

Wednesday, May. 24, 2017

Google already monitors online shopping — and now it's keeping an eye on physical stores to try to sell more digital advertising.

The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital...

Thursday, Apr. 27, 2017

YouTube's inability to keep big-brand ads off unsavory videos is threatening to transform a rising star in Google's digital family into a problem child.

It's not yet clear whether a recent ad boycott of YouTube will be short-lived or the start of a long-term shift away from the video...

Wednesday, Apr. 5, 2017

YouTube TV, Google's new streaming package of about 40 television channels, is the tech industry's latest bid to get cable-shunning millennials to pay for live TV over the internet. It offers intriguing advantages over rivals, but it remains hobbled by a limited channel selection.

Don't...

Saturday, Mar. 25, 2017

An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos.

PepsiCo, Wal-Mart Stores and Starbucks on Friday (3/24) confirmed that they have also suspended their...

Wednesday, Mar. 22, 2017

AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects.

The spreading boycott confronts Google with a...