Tuesday, November 21, 2017

ANA

Tuesday, Nov. 14, 2017

In his keynote address at the ANA’s recently held Multicultural Marketing and Diversity Conference in Miami, Marc Pritchard, chief brand officer of Procter & Gamble, said that the U.S. is at a “cultural crossroads” requiring marketers to combat racial prejudice which threatens to undermine a...

Monday, Nov. 6, 2017

The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) unveiled a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.

The announcement was made today...

Monday, Oct. 9, 2017

The AICE, the postproduction trade association, last week continued a mini-tradition of making an industry splash at the annual ANA (Association of National Advertisers) Masters of Marketing Conference in Orlando. AICE has distributed a unique conversation piece pertaining to agency in-house...

Saturday, Sep. 16, 2017

Six advertising trade groups--the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and Network Advertising Alliance--issued an open letter to the industry at large on Thursday (9/14), expressing their...

Wednesday, Aug. 9, 2017

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers). 

The study leveraged the work of the ANA Production Transparency Task Force, which was launched in August 2016. The...

Monday, Oct. 10, 2016

The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM...

Friday, Sep. 30, 2016

Facebook’s recent disclosure that it mistakenly overstated the average length of time users watched videos on the site is “troubling” to Bob Liodice, president and CEO of the ANA (Association of National Advertisers). Liodice’s ANA blog posting on Thursday (9/29) addressed the development,...

Monday, Sep. 12, 2016

Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

The recommendations to be...

Tuesday, Aug. 9, 2016

The back and forth between the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) over client-agency relations as they pertain to media transparency continues as Bob Liodice, CEO of the ANA, has responded to the 4A’s recent decision to reject the...

Monday, Aug. 1, 2016

While it urges transparency in media buying practices and the relationship between clients and agencies, the 4A’s (American Association of Advertising Agencies) disagrees with the ANA (Association of National Advertisers) as to how to best attain that goal. Last week Nancy Hill, president and...